ISUZU Motors South Africa Drives in as New Sponsor of SPAR Kirkwood Wildsfees 2026

The SPAR Kirkwood Wildsfees has welcomed ISUZU Motors South Africa as a new vehicle sponsor for its 2026 event, marking another significant corporate partnership for the popular Eastern Cape festival.

At a time when many companies are tightening sponsorship budgets, the Wildsfees continues to attract leading national brands which is a clear sign of the festival’s momentum heading into 2026.

Festival Director Jennifer Honsbein says the addition of ISUZU reflects growing confidence in the event’s trajectory.

“We are incredibly proud to welcome ISUZU Motors South Africa to the Wildsfees family and look forward to working together to enhance the festival experience. Partnerships like this affirms the work being done behind the scenes and the value the festival offers both visitors and partners.”

Iviwe Poti, Senior Manager: Strategic Communications at ISUZU Motors South Africa, says the collaboration fits naturally with the brand’s focus and long-standing presence in the agricultural sector.

“As an Eastern Cape manufactured brand, we are proud to support platforms that reflect the industries and people we serve. The SPAR Kirkwood Wildsfees highlights the strength of the agricultural sector and the region’s potential, which resonates with our brand,” says Poti.

Festivalgoers can expect a prominent ISUZU presence at the 2026 event, including a vehicle display showcasing its latest lineup as well as a 4×4 activation experience.

“We are proud to partner with the SPAR Kirkwood Wildsfees and to stand alongside the industries that keep this region moving,” Poti adds.

The 2026 SPAR Kirkwood Wildsfees takes place from 26 to 28 June at the Sentraal-Suid Koöperasie (SSK) in Kirkwood.